Second topic: Snapchat
I'd like to start by describing Snapchat as a continuous self-documentary made from a smartphone. Now, before moving on to anything else, I want to say why I am focusing on Snapchat for this post. When I first started working with the band, they already had a Twitter and Instagram account (we don't talk about Facebook. Facebook is dead. Let's never mention Facebook), which they don't use that much, but they still had it. Because I want to make the band available on any social media, so that ANYONE can find them on their preferred platform, here's Snapchat!
Now watch this video really quick and we'll ponder for a while after it.
Remember when I told you to hold the thought of "ephemeral"? Right. "Snapchat is about now.(...) It's about sharing stories from your life with people who are interested" -video above. Sooooo... I guess Snapchat is giving a better connotation to the word "ephemeral". Yes, it is something that doesn't last that long, but it's also something more real. It's not a calculated picture posted on Instagram or a highly thought out post on Twitter -it's just a spontaneous snap. It's personal like no other social media before, and it offers truth like no other social media before.
Of course, my idea wasn't that deep when I decided to create the Snapchat for the band. It was more like: okay, what are we missing? But the more I thought about it, the more it made sense. My main goal right now is to expand the band within my community and that starts in my high school of 4600 students, who belong to Generation Z.
I talked in the first post about how Generation Z-ers likes to feel connected, have a one-to-one relationship established. They also "care less about material items than they do experiences they can share on social media platforms" (Arthur, 2016). They like people who look like them, who they can relate too, hence Snapchaters, Youtubers, and Viners (even though Vine is dead now). Their attention span is estimated at 8 seconds, which is PERFECT for Snapchat.
My goal with the doc video is to create the profile of the band members, to establish a relationship between band and fan. Snapchat is about that as well. I can have behind the scene pictures and videos, "on the road" type of material, or simply them being silly during rehearsal. The amazing feature of an app such as Snapchat is that it incites people to follow you on a daily basis so they can create the bond and always be posted on what's happening, and that is even more powerful with celebrities, whom we admire so much. You can always scroll through an Instagram or Twitter feed, but not Snapchat. Instagram has even adopted an original feature from Snapchat, the stories, which shows just how much people love it.First, of course, I need to get them followers on Snapchat. Today the band is performing at the school's Lightning Oscars (I'm too lazy to explain it), so I thought it would be the perfect opportunity. The idea is: creating a graphic with their snapchat username and showing it during the performance; to get people hyped the bass player is going to hold the phone up and yell out "say hello to Snapchat", and because I know my peers very well, I know every one is going to scream back at him. My expectation is that by literally calling out attention to the Snapchat and filming the people present, they would feel compelled to follow SOS to see the snap of themselves right there. We'll see if it works.
I don't want to give the impression that I won't be using other social media platforms, because I will. But as I said, this was the one that needed immediate care, and I believe that Snapchat was the one that connected to my first goal -to make this band friendly to fans- the most. All platforms have different uses and are meant to post different types of content, which is why I'll go in depth into each one.
For now, that is it. Don't spend too much time on your phones.
P.S. Add them on Snapchat (@SurfingOnSaturn)
http://www.forbes.com/sites/rachelarthur/2016/03/16/generation-z/#224614af4ba4
http://www.adweek.com/digital/if-you-want-to-really-reach-gen-z-snapchat-is-the-way/
http://www.adweek.com/digital/heres-what-gen-z-and-millennials-love-and-hate-about-instagram-and-snapchat-174318/
http://www.adweek.com/digital/3-things-brands-should-know-about-gen-z-and-its-not-all-about-snapchat-173785/
